{"id":16229,"date":"2022-01-27T14:10:06","date_gmt":"2022-01-27T13:10:06","guid":{"rendered":"https:\/\/fairfood.org\/?post_type=case&p=16229"},"modified":"2023-03-23T12:41:19","modified_gmt":"2023-03-23T11:41:19","slug":"pure-africa-towards-a-new-fair-coffee-epoch","status":"publish","type":"case","link":"https:\/\/fairfood.wpdev.go2people.nl\/en\/case\/pure-africa-towards-a-new-fair-coffee-epoch\/","title":{"rendered":"Pure Africa: Towards a new fair coffee epoch"},"content":{"rendered":"
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Pure Africa: Towards a fair coffee epoch<\/h1>\n

As a member of the fair coffee revolution, Pure Africa aims to make their chains transparent to be safe in the belief that no farmers have been exploited in the growing of their coffee beans. Searching for ways to improve their supply chain, Pure Africa looks at blockchain as a way to bark up the right tree. That’s where Trace came in.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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\n Check out the coffee’s journey<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n
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The project<\/h2>\n\n\n\n

In a partnership with Dutch coffee roaster Koffielust and coffee supplier MAAS, Pure Africa developed an exclusive coffee label, The Idealist. This label is the result of a tender by the Correctional Institutions Service of the Dutch Ministry of Justice and Security, that is now exclusively serving this coffee in their offices.<\/p>\n\n\n\n

About 40,000 kilos of coffee were traced to find out if the price that Pure Africa is paying to 320 Rwandan farmers is fair. After a deep dive in the supply chain, Pure Africa could evaluate how value is being distributed among stakeholders involved in the coffee\u2019s production. Here’s one thing they learned:<\/p>\n\n\n\n

\u201cDue to disappointing harvests, one of the cooperatives where we buy our coffee was unable to buy enough coffee berries from its members. They then bought extra berries from these big \u2018cowboys\u2019 who drive their trucks through the area to get berries from just about anywhere. But they bought these berries for such a shockingly high price that it was at the expense of the price they were able to pay the farmers. That\u2019s a system error that we wouldn\u2019t have found without a programme like Trace. We now were able to have an open conversation about this with the cooperative.\u201d – Ando Tuininga, co-founder of Pure Africa, on the usage of Trace<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n

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