{"id":12704,"date":"2021-06-14T16:44:33","date_gmt":"2021-06-14T14:44:33","guid":{"rendered":"https:\/resources\/\/resources\/fairfood.nl\/resources\/?p=12704"},"modified":"2023-02-15T16:44:05","modified_gmt":"2023-02-15T15:44:05","slug":"trace-talks-4-making-living-income-coffee-a-reality","status":"publish","type":"post","link":"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/trace-talks-4-making-living-income-coffee-a-reality\/","title":{"rendered":"Trace Talks #4: Making Living Income Coffee a Reality"},"content":{"rendered":"\n<div class=\"wp-block-g2p-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p><em>We are continuing our Trace Talks series by taking you with us on our journey to fair coffee. After having discussed transparency in our first <a href=\"https:\/\/event.webinarjam.com\/replay\/7\/8vnxqawawbob50v\">Trace Talk<\/a> last year, we are diving deeper into what that will actually look like. <\/em><\/p>\n\n\n\n<h2 class=\"block-title wow fadeInUp wp-block-heading\"><strong>Trace Talks #4: Making Living Income Coffee a Reality<\/strong><\/h2>\n\n\n\n<p>Wondering if the coffee farmer receives a fair price for the coffee beans that you brew every morning? The short answer is no. For most of the coffee we buy at the supermarket, farmers do not receive an adequate payment. &nbsp; <\/p>\n\n\n\n<p>Fortunately, progress is slowly being made, as we speak. We are seeing more and more organisations wishing to sell their coffee with a clear conscience; meaning that their coffee farmers receive a fair living wage and income, they know exactly where their coffee beans come from, and have a transparent supply chain.<\/p>\n\n\n\n<p>Trabocca and Simon L\u00e9velt are <em>early adopters<\/em> when it comes to applying blockchain technology in their coffee chains to give farmers a living income. In this webinar, <strong>Menno Simons <\/strong>from <strong>Trabocca<\/strong> and <strong>Bert Jongsma<\/strong> from <strong>Simon L\u00e9velt<\/strong> will share their story of tracing back their coffee with us. Our director <strong>Sander de Jong<\/strong> will highlight the importance of the blockchain technology tool <a href=\"https:\/\/fairfood.org\/en\/solutions-for-a-fair-supply-chain\/trace-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trace<\/a> and we have <strong>Channa Brunt<\/strong> moderating this interesting talk. Prepare your mind and <a href=\"https:\/\/event.webinarjam.com\/register\/28\/k62gyt2v\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>register now<\/strong><\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What will you learn?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Why are transparency and traceability in food supply chains important?<\/strong> We will discuss the potential of blockchain technolgy in the agri food sector.<\/li>\n\n\n\n<li><strong>How does one tackle living income &amp; living wages in their supply chain?<\/strong> Trabocca will discuss their experiences with Trace so far.<\/li>\n\n\n\n<li><strong>What value could a fair supply chain give your company?&nbsp;<\/strong>We will discover why&nbsp;Simon L\u00e9velt decided to join Trabocca in their mission.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who is this webinar for?<\/strong><\/h3>\n\n\n\n<p>Are you working in the agro-food industry, love your coffee, or are trying to grow a sustainable business? Then this webinar is for you! And if you are curious hearing about a business case on sustainability, blockchain tech, or living income, we would love for you to join too!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who are the speakers?<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/fairfood.org\/app\/uploads\/2021\/06\/CiJMamtedY6Il0loJxgh1623246104.jpg\" alt=\"Living Income Coffee\" class=\"wp-image-12708\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/CiJMamtedY6Il0loJxgh1623246104.jpg 225w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/CiJMamtedY6Il0loJxgh1623246104-150x150.jpg 150w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/CiJMamtedY6Il0loJxgh1623246104-768x768.jpg 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><strong>Bert Jongsma<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Managing Director, Simon L\u00e9velt<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/fairfood.org\/app\/uploads\/2021\/06\/Menno-Simons-Trabocca1.jpg\" alt=\"Living Income Coffee\" class=\"wp-image-12714\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Menno-Simons-Trabocca1.jpg 225w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Menno-Simons-Trabocca1-150x150.jpg 150w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Menno-Simons-Trabocca1-768x768.jpg 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><strong>Menno Simons<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">General Manager, Trabocca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/fairfood.org\/app\/uploads\/2021\/06\/Sander-vierkant.jpg\" alt=\"\" class=\"wp-image-12716\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Sander-vierkant.jpg 225w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Sander-vierkant-150x150.jpg 150w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Sander-vierkant-768x768.jpg 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><strong>Sander de Jong<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Managing Director, Fairfood<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/fairfood.org\/app\/uploads\/2021\/06\/Channa-vierkant1.jpg\" alt=\"\" class=\"wp-image-12720\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Channa-vierkant1.jpg 225w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Channa-vierkant1-150x150.jpg 150w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/06\/Channa-vierkant1-768x768.jpg 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong>Channa Brunt<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Head of Marketing and Communications, Fairfood<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"block-single-post-footer\">\n\t\t\t<div class=\"post-meta d-md-flex justify-content-md-between\">\n\t\t\t<div class=\"terms\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/?post_tag=blockchain-en\" class=\"term\">Blockchain<\/a>\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/?post_tag=coffee\" class=\"term\">Coffee<\/a>\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/?post_tag=living-wage-income\" class=\"term\">Living wage &amp; income<\/a>\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/?post_tag=trace\" class=\"term\">Trace<\/a>\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/?post_tag=transparency\" class=\"term\">Transparency<\/a>\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/?post_tag=webinar-en\" class=\"term\">Webinar<\/a>\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"social-share\">\n\t<span><b>Share this article:<\/b><\/span>\n\t<ul>\n\t\t<li>\n\t\t\t<a aria-label=\"linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/trace-talks-4-making-living-income-coffee-a-reality\/&#038;title=Trace%20Talks%20%234%3A%20Making%20Living%20Income%20Coffee%20a%20Reality&#038;summary=%20https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/trace-talks-4-making-living-income-coffee-a-reality\/\" onclick=\"window.open(this.href, 'linkedin_share', 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href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/trace-talks-4-making-living-income-coffee-a-reality\/&#038;display=popup\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=0,resizable=1'); return false;\"><i class=\"fab fa-facebook-square\"><\/i><\/a>\t\t\t\t\t\t\n\t\t<\/li>\n\t    <li>\n\t        <a aria-label=\"e-mail\" href=\"mailto:?subject=Trace Talks #4: Making Living Income Coffee a Reality\"><i class=\"fas fa-envelope-open-text\"><\/i><\/a>\n\t    <\/li>\t\t\n\t<\/ul>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n<p><script src=\"https:\/\/event.webinarjam.com\/register\/k62gyt2v\/embed-bar?buttonText=Register&amp;buttonBgColor=%23EC234A&amp;buttonBgOpacity=1&amp;barBgColor=%2329b6f6&amp;barBgOpacity=0.95\"><\/script><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\t<aside class=\"sidebar\">\n\t\t\n\n\t\t<section class=\"row related-posts blog\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<h2>Also interesting<\/h2>\n\t\t\t\t\t\t\t\t\t<div class=\"blog-post-small wow fadeInUp\">\n    <div class=\"row\">\n                    <div class=\"col-12 col-lg-5 wow fadeInLeft\">\n                <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/living-income-wage-legislation-trust-food-sector\/\" class=\"blog-post-image zoom-on-hover\">\n                    <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/07\/fairfood-2021-coffee16-768x576.jpg\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                <\/a>\n            <\/div>\n                <div class=\"col-12 col-lg-7\">\n                            <ul class=\"categories\">\n                                            <li>Blog<\/li>\n                                    <\/ul>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/living-income-wage-legislation-trust-food-sector\/\">Why living wages and i&#8230;<\/a><\/h3>\n            <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/living-income-wage-legislation-trust-food-sector\/\" class=\"link align-left\">Read blog<\/a>\n        <\/div>\n    <\/div>\n<\/div>\t\t\t\t\t\t\t\t\t<div class=\"blog-post-small wow fadeInUp\">\n    <div class=\"row\">\n                    <div class=\"col-12 col-lg-5 wow fadeInLeft\">\n                <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/partnerships-driving-change-in-the-food-sector-b-lab-disco-and-trabocca\/\" class=\"blog-post-image zoom-on-hover\">\n                    <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/09\/Geisje-FairFood-LivingWageIncomeLab09-2-768x576.jpg\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                <\/a>\n            <\/div>\n   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href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/report-who-owns-farmer-data-fairfoods-principles-on-data-governance\/\" class=\"link align-left\">Read report<\/a>\n        <\/div>\n    <\/div>\n<\/div>\t\t\t\t\t\t\t\t\t<div class=\"blog-post-small wow fadeInUp\">\n    <div class=\"row\">\n                    <div class=\"col-12 col-lg-5 wow fadeInLeft\">\n                <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/the-paradox-of-farmers-data-ownership-why-should-companies-care-about-fair-data\/\" class=\"blog-post-image zoom-on-hover\">\n                    <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/webinar-768x576.png\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                <\/a>\n            <\/div>\n                <div class=\"col-12 col-lg-7\">\n                            <ul class=\"categories\">\n                                            <li>Event<\/li>\n                                    <\/ul>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/the-paradox-of-farmers-data-ownership-why-should-companies-care-about-fair-data\/\"><strong>The paradox of&#8230;<\/a><\/h3>\n            <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/the-paradox-of-farmers-data-ownership-why-should-companies-care-about-fair-data\/\" class=\"link align-left\">Read event<\/a>\n        <\/div>\n    <\/div>\n<\/div>\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\n\t<\/aside>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-g2p-wrapper pattern-container-top newsletter has-medium-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wow fadeInLeft is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.6%\">\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer d-none d-md-block\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"354\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/fairfood-newsletter-signup.png\" alt=\"\" class=\"wp-image-259\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/fairfood-newsletter-signup.png 667w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/fairfood-newsletter-signup-300x159.png 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer d-md-none\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column wow fadeInRight is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading medium-block-title no-margin-top\">Stay up-to-date<\/h2>\n\n\n\n<h4 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Sign up to the Fairfood newsletter! 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