{"id":2697,"date":"2017-11-16T13:52:58","date_gmt":"2017-11-16T12:52:58","guid":{"rendered":"https:\/\/fairfood.org\/?p=2697"},"modified":"2021-07-05T10:45:32","modified_gmt":"2021-07-05T08:45:32","slug":"fairfood-and-moyee-packs-the-coffee-industry-with-blockchain","status":"publish","type":"post","link":"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/fairfood-and-moyee-packs-the-coffee-industry-with-blockchain\/","title":{"rendered":"Fairfood and Moyee tackle the coffee industry with Blockchain"},"content":{"rendered":"\n
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Fairfood and Moyee tackle the coffee industry with Blockchain<\/h1>\n\n\n\n

Fairfood, FairChain Foundation and Moyee join forces in a new pilot project for coffee. Together, the parties put coffee from Ethiopia on blockchain, and made the trip all the way up to the Dutch consumer fully transparent for the first time. The project should shine light on the distribution of income within the coffee industry, which often hurts farmers enormously. \u201cBlockchain will soon be able to show everyone how big coffee roasters and buyers exorbitantly earn money from those beans, while farmers are left behind\u201d, says Guido van Staveren van Dijk, founder of Moyee Coffee.<\/strong><\/p>\n\n\n\n

Blockchain makes product chain transparent
<\/strong>Blockchain technology enables secure, direct transactions between two parties. The system is decentralized, robust and completely fraud-proof. The technology can be used as a kind of digital product passport that provides insight into where the product comes from and what is paid for it. \u201cUnfortunately, complex food chains often lack transparency, as a result of which abuse, fraud and neglect are rampant,\u201d says blockchain specialist Marten van Gils of Fairfood. \u201cBlockchains can increase transparency and provide confidence where that is now lacking.\u201d \u201cBlockchains have the potential to increase sustainability in food product chains, especially when small-scale farmers and consumers are included,\u201d continues van Gils. \u201cBy making the rich brokering and all payments transparent, more money will flow to the poor farmers. Fairfood sees the potential, and therefore wants to cooperate as a co-developer with inclusive blockchains in the food sector.\u201d<\/p>\n\n\n\n

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Ultimately, we want everyone in the coffee chain to get what they deserve\u2014a fair distribution of the profits.<\/figcaption><\/figure>\n\n\n\n

The least unfair coffee
<\/strong>As part of the project Fairfood is setting up a living wage\/living income study for the coffee farmers in Ethiopia. By clarifying how much these farmers need in order to live a decent life, strong demands can be made on other coffee brands. To this end, an action plan will be developed within this project to guarantee a livable income for farmers.<\/p>\n\n\n

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