{"id":6437,"date":"2019-12-06T17:19:59","date_gmt":"2019-12-06T16:19:59","guid":{"rendered":"https:\/resources\/\/resources\/fairfood.nl\/resources\/?p=6437"},"modified":"2023-02-14T11:00:00","modified_gmt":"2023-02-14T10:00:00","slug":"blazing-the-tech-trails-at-the-only-way-is-up-conference","status":"publish","type":"post","link":"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/blazing-the-tech-trails-at-the-only-way-is-up-conference\/","title":{"rendered":"Blazing the tech trails at \u2018The Only Way Is Up!\u2019 conference"},"content":{"rendered":"\n<div class=\"wp-block-g2p-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading\"><strong>Blazing the tech trails at \u2018The Only Way Is Up!\u2019 conference<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><em>2 days, 16 workshops and numerous commitments towards a living wages and human rights for all smallholder farmers\u2013 The Only Way Is Up! conference was truly a dream come true for Fairfood!<\/em><\/p>\n\n\n\n<p>On November 5 &amp; 6, the city of Rotterdam set the scene for the worlds\u2019 first international conference on living wage and income, <a href=\"https:\/\/www.theonlywayisupconference.org\/\">The Only Way Is Up!<\/a> Organised by seven global players who are committed to harmonising social sustainability in the agri-food industry, the conference became a centre-stage for exchanging knowledge and practical experiences in creating ideal supply chains that treat all its entities favourably. And there was no better way to embark this journey than with the keynote speech from <a href=\"https:\/\/www.linkedin.com\/in\/antonie\/?originalSubdomain=nl\">Antonie Fountain<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper videoHidden\"><div class=\"videoHidden_container\"><p>This video cannot be shown because you didn't accept the cookies.<br\/><a href=\"#\" class=\"button disable-smooth-scrolling\">Change choice<\/a><\/p><\/div><iframe loading=\"lazy\" title=\"We Need a Bigger Boat - Keynote speech Antonie Fountain\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/v_-EID9QOoo?feature=oembed\" data-cookie-name=\"cookieconsent\" data-cookie-value=\"accept\" \/ frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><em>\u201cWe need a bigger boat\u201d: Antonie Fountain discusses poverty, living wages and income in agri-food supply chain.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As one of the organisers, the Fairfood team engaged the audience with its prowess in tech solutions for creating positive impacts on the lives of farmers in low- and middle-income countries. Our two workshops, \u2018Small Farmer, Big Data\u2019 and \u2018Where Sustainability Meets Tech\u2019 convened a group of experts who discussed the role technology plays in increasing efficiency, re-evaluating profit margins, and disseminating information in a supply chain. &nbsp;Adding to the panel of our in-house experts were our partner specialists from Trabocca, Topl, GSMA, AgriLedger and AgriWallet, who presented their experience in creating a poverty-free supply chain.<\/p>\n\n\n\n<p>The two-day conference was surely an amalgam of thought-provoking plenaries, informative workshops, and edifying discussions. But most importantly, we are happy to see businesses are now craving for a sustainable change \u2013 a desire that brought together global stakeholders and change-makers from across private sector, government and civil society. And the outcome was glorious \u2013 new partnerships and transformative initiatives that are much-needed to establish fairness and equity in living wages and incomes in global agri-food supply chains.<\/p>\n\n\n\n<p>The conference also made every individual present realise an unspoken truth &#8211; that poverty alleviation is a collaborative journey. With the <a href=\"https:\/\/fairfood.org\/en\/solutions\/living-wage-lab\/\">Living Wage Lab<\/a>, we hope to continue such combined effort by bringing together representatives from a multitude of sectors to share and support each other in implementing living wage projects.<\/p>\n\n\n<div class=\"block-single-post-footer\">\n\t\t\t<div class=\"post-meta d-md-flex justify-content-md-between\">\n\t\t\t<div class=\"terms\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/?post_tag=living-wage-income\" class=\"term\">Living wage &amp; income<\/a>\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/?post_tag=the-only-way-is-up\" class=\"term\">The Only Way is Up!<\/a>\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"social-share\">\n\t<span><b>Share this article:<\/b><\/span>\n\t<ul>\n\t\t<li>\n\t\t\t<a aria-label=\"linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/blazing-the-tech-trails-at-the-only-way-is-up-conference\/&#038;title=Blazing%20the%20tech%20trails%20at%20%E2%80%98The%20Only%20Way%20Is%20Up%21%E2%80%99%20conference&#038;summary=%20https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/blazing-the-tech-trails-at-the-only-way-is-up-conference\/\" onclick=\"window.open(this.href, 'linkedin_share', 'left=20,top=20,width=500,height=500,toolbar=0,resizable=1'); return false;\"><i class=\"fab fa-linkedin\"><\/i><\/a>\n\t\t<\/li>\n\t\t<li>\n\t\t\t<a aria-label=\"twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?original_referer=https:\/\/www.facebook.com\/sharer\/sharer.php?u=<https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/blazing-the-tech-trails-at-the-only-way-is-up-conference\/&#038;source=tweetbutton&#038;text=Blazing the tech trails at \u2018The Only Way Is Up!\u2019 conference%20https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/blazing-the-tech-trails-at-the-only-way-is-up-conference\/&#038;hashtags=Living wage &amp; income, The Only Way is Up!\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=0,resizable=1'); return false;\"><i class=\"fab fa-twitter\"><\/i><\/a>\t\t\t\t\t\t\t\n\t\t<\/li>\t\t\t\n\t\t<li>\n\t\t\t<a aria-label=\"facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/blazing-the-tech-trails-at-the-only-way-is-up-conference\/&#038;display=popup\" onclick=\"window.open(this.href, 'mywin', 'left=20,top=20,width=500,height=500,toolbar=0,resizable=1'); return false;\"><i class=\"fab fa-facebook-square\"><\/i><\/a>\t\t\t\t\t\t\n\t\t<\/li>\n\t    <li>\n\t        <a aria-label=\"e-mail\" href=\"mailto:?subject=Blazing the tech trails at \u2018The Only Way Is Up!\u2019 conference\"><i class=\"fas fa-envelope-open-text\"><\/i><\/a>\n\t    <\/li>\t\t\n\t<\/ul>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper pattern-container-top newsletter has-medium-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column wow fadeInLeft is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.6%\">\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer d-none d-md-block\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"354\" src=\"https:\/\/fairfood.org\/app\/uploads\/2020\/05\/fairfood-newsletter-signup.png\" alt=\"\" class=\"wp-image-259\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/fairfood-newsletter-signup.png 667w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/fairfood-newsletter-signup-300x159.png 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer d-md-none\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column wow fadeInRight is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading medium-block-title no-margin-top\">Stay up-to-date<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Want to stay updated with the latest trends and developments when it comes to bettering our food system? 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