{"id":18639,"date":"2022-08-11T10:44:08","date_gmt":"2022-08-11T08:44:08","guid":{"rendered":"https:\/\/fairfood.org\/?post_type=sector&#038;p=18639"},"modified":"2023-02-08T16:24:33","modified_gmt":"2023-02-08T15:24:33","slug":"citrus","status":"publish","type":"sector","link":"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/citrus\/","title":{"rendered":"Citrus"},"content":{"rendered":"    <div id=\"jumbotron\" class=\"wp-acf-block block-jumbotron jumbotron pattern-bottom parallax \"\n         data-bg-xs=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/08\/fairfood-2021-citrus-1-scaled-e1660208098716-548x0-c-default.jpg\"\n         data-bg-sm=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/08\/fairfood-2021-citrus-1-scaled-e1660208098716-768x0-c-default.jpg\"\n         data-bg-md=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/08\/fairfood-2021-citrus-1-scaled-e1660208098716-992x0-c-default.jpg\"\n         data-bg-lg=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/08\/fairfood-2021-citrus-1-scaled-e1660208098716-1200x0-c-default.jpg\"\n         data-bg-xl=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/08\/fairfood-2021-citrus-1-scaled-e1660208098716-2560x0-c-default.jpg\">\n                <div class=\"container\">\n            <div class=\"row\">\n                <div class=\"col-12 col-md-8\">\n                    <div class=\"wow fadeInLeft\">\n                        <h1>Refreshing citrus: How to positively impact pickers\u2019 lives <\/h1>\n                        <p class=\"description\">From being at the core of the fruit industry to the production of by-products\u2019 essentials, citrus is now produced in over 140 different countries, making up for a growing 5.5 billion-dollar industry. As competition within the sector and between other sectors continues to rise, many farmers and labourers truggle with low payment rates and living standards. Fairfood is looking at traceability and transparency to work on a bottom-up solution for these challenges, in one of the top citrus-producing countries, South Africa.<\/p>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"row\">\n                <div class=\"col-12\">\n                    <div class=\"button-container wow fadeInUp\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h1 class=\"wp-block-heading\" id=\"did-you-know-that\"><meta charset=\"utf-8\">Did you know that&#8230; <\/h1>\n\n\n    <section class=\"wp-acf-block block-impact \">\n        <div class=\"container\">\n            <div class=\"row row-cols-1 row-cols-md-2 row-cols-lg-4  justify-content-center\">\n                                    <div class=\"col impact alt-col \">\n                        <div class=\"impact-circle impact-alt \">\n                                                                <div class=\"number big-number \">\n                                    <div class=\"value\" data-value=\"1\"><span>0<\/span><\/div>\n                                <\/div>\n                            <\/svg>\n                        <\/div>\n                        <h3>Million households are estimated to depend on the South African citrus industry for their livelihood<\/h3>\n                        <p><\/p>\n                    <\/div>\n                                    <div class=\"col impact alt-col \">\n                        <div class=\"impact-circle impact-alt \">\n                                                                <div class=\"number big-number \">\n                                    <div class=\"value\" data-value=\"25\"><span>0<\/span>%<\/div>\n                                <\/div>\n                            <\/svg>\n                        <\/div>\n                        <h3>of all citrus produced in South Africa are lemons <\/h3>\n                        <p><\/p>\n                    <\/div>\n                                    <div class=\"col impact alt-col \">\n                        <div class=\"impact-circle impact-alt \">\n                                                                <div class=\"number big-number \">\n                                    <div class=\"value\" data-value=\"2\"><span>0<\/span><\/div>\n                                <\/div>\n                            <\/svg>\n                        <\/div>\n                        <h3>Billion is the worth of the citrus industry in South Africa <\/h3>\n                        <p><\/p>\n                    <\/div>\n                                    <div class=\"col impact alt-col \">\n                        <div class=\"impact-circle impact-alt \">\n                                                                <div class=\"number big-number \">\n                                    <div class=\"value\" data-value=\"20\"><span>0<\/span>%<\/div>\n                                <\/div>\n                            <\/svg>\n                        <\/div>\n                        <h3>of South Africa&#8217;s citrus are exported to The Netherlands, making it the largest importer<\/h3>\n                        <p><\/p>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-light-background-color\"><div class=\"container\"><div class=\"row justify-content-center\"><div class=\"col-12\">\n<h2 class=\"block-title wp-block-heading\" id=\"what-we-did-so-far\">What we did so far<\/h2>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/fairfood.org\/app\/uploads\/2022\/04\/fairfood-2021-citrus2-1024x681.jpg\" alt=\"\" class=\"wp-image-16884 size-full\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/04\/fairfood-2021-citrus2-1024x681.jpg 1024w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/04\/fairfood-2021-citrus2-300x200.jpg 300w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/04\/fairfood-2021-citrus2-768x511.jpg 768w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/04\/fairfood-2021-citrus2-1536x1022.jpg 1536w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/04\/fairfood-2021-citrus2-2048x1363.jpg 2048w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/04\/fairfood-2021-citrus2-1980x1318.jpg 1980w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/04\/fairfood-2021-citrus2-1170x779.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"has-dark-color has-text-color wp-block-heading\" id=\"traceable-cocoa-and-new-prospects-for-sierra-leonean-farmers\">Making a positive impact on farmers&#8217; and pickers&#8217; lives<\/h2>\n\n\n\n<p class=\"has-dark-color has-text-color\">In partnership with <a href=\"https:\/\/www.totalproduce.com\/?doing_wp_cron=1660118472.7811009883880615234375\">Dole Europe BV<\/a>, a multinational fresh produce importer, and the local South African cooperatives Sundays Rivers Citrus Company (<a href=\"https:\/\/www.srcc.co.za\/\">SRCC<\/a>) and Sundays River Valley Collaborative (<a href=\"https:\/\/www.srvc.co.za\/\">SRVC<\/a>), Fairfood is working towards a more transparent and sustainable citrus supply chain. We seek to improve the livelihoods of the communities at the base of the lemon supply chain.&nbsp;<\/p>\n\n\n\n<p class=\"has-dark-color has-text-color\">By tracing lemons back to the origin, Dole Europe BV is setting a margin distribution strategy where part of their profit goes to community projects that should lift the citrus community up. <\/p>\n\n\n<a href=\"https:\/\/fairfood.org\/en\/resources\/tracing-the-juiciest-lemons-in-the-world\/\" class=\"button primary align-left  \" target=\"\">Read more<\/a>\n\n\n<p><br><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-dark-background-color\"><div class=\"container\"><div class=\"row justify-content-center\"><div class=\"col-12 col-md-10\">\n<h2 class=\"has-text-align-center has-transparant-color has-text-color wp-block-heading\">Our partners working towards fair citrus<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2023\/01\/Dole-logo-1024x576.png\" alt=\"\" class=\"wp-image-21581\" width=\"208\" height=\"117\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Dole-logo-1024x576.png 1024w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Dole-logo-300x169.png 300w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Dole-logo-768x432.png 768w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Dole-logo-1536x864.png 1536w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Dole-logo-2048x1152.png 2048w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Dole-logo-1980x1114.png 1980w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Dole-logo-1170x658.png 1170w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Dole-logo-910x512.png 910w\" sizes=\"auto, (max-width: 208px) 100vw, 208px\" \/><\/figure><\/div>\n\n\n<h2 class=\"has-text-align-center has-transparant-color has-text-color wp-block-heading\">Dole Europe BV<\/h2>\n\n\n\n<p class=\"has-text-align-center has-transparant-color has-text-color\">We are working alongside <a href=\"https:\/\/www.doleplc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dole Europe BV<\/a>, a fresh produce importer, to help transition their lemon supply chain from South Africa towards full traceability. Dole\u2019s sustainability mission is enhanced through our Trace platform, as consumers will be informed on the origin and fair impact of the produce. Through traceability, we support Dole in ensuring transparency and fairness from grower to consumer.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2023\/01\/Headers-for-blog-posts-4-1024x683.png\" alt=\"\" class=\"wp-image-21583\" width=\"177\" height=\"118\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Headers-for-blog-posts-4-1024x683.png 1024w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Headers-for-blog-posts-4-300x200.png 300w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Headers-for-blog-posts-4-768x512.png 768w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Headers-for-blog-posts-4-1170x781.png 1170w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Headers-for-blog-posts-4-910x607.png 910w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/Headers-for-blog-posts-4.png 1280w\" sizes=\"auto, (max-width: 177px) 100vw, 177px\" \/><\/figure><\/div>\n\n\n<h2 class=\"has-text-align-center has-transparant-color has-text-color wp-block-heading\">Sundays River Citrus Company<\/h2>\n\n\n\n<p class=\"has-text-align-center has-transparant-color has-text-color\">As one of the largest citrus exporters in South Africa, the <a href=\"https:\/\/www.srcc.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sundays River Citrus Company<\/a> (SRCC) is working with Fairfood and Dole to uphold the traceability and fairness of citrus production in their supply chain. They are dedicated to giving back to the Sundays River Valley, and partnered with SRVC to ensure that the citrus industry contributes to the inclusive and sustainable development of the community.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2023\/01\/cropped-SRVC-logo-no-text-black-and-colour-300x300-1.png\" alt=\"\" class=\"wp-image-21585\" width=\"150\" height=\"150\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/cropped-SRVC-logo-no-text-black-and-colour-300x300-1.png 300w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/cropped-SRVC-logo-no-text-black-and-colour-300x300-1-150x150.png 150w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/cropped-SRVC-logo-no-text-black-and-colour-300x300-1-768x768.png 768w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n<h2 class=\"has-text-align-center has-transparant-color has-text-color wp-block-heading\">Sundays River Valley Collaborative<\/h2>\n\n\n\n<p class=\"has-text-align-center has-transparant-color has-text-color\">The <a href=\"https:\/\/www.srvc.co.za\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sundays River Valley Collaborative<\/a> (SRVC) is a non-profit organisation dedicated to promoting inclusive socio-economic development for the Sundays River Valley community. The locality is a central hub for citrus production, yet not all stakeholders in the community are receiving the benefits. A major point of action for the SRVC is to re-distribute the benefits of the citrus industry in the community &#8211; collaborating with the SRCC to uphold the social fairness and sustainability of local citrus production.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fairfood.org\/app\/uploads\/2023\/01\/FRESH-PRODUCE-1.png\" alt=\"\" class=\"wp-image-21587\" width=\"211\" height=\"151\" srcset=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/FRESH-PRODUCE-1.png 800w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/FRESH-PRODUCE-1-300x214.png 300w, https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2023\/01\/FRESH-PRODUCE-1-768x548.png 768w\" sizes=\"auto, (max-width: 211px) 100vw, 211px\" \/><\/figure><\/div>\n\n\n<h2 class=\"has-text-align-center has-transparant-color has-text-color wp-block-heading\">Fresh Produce Centre<\/h2>\n\n\n\n<p class=\"has-text-align-center has-transparant-color has-text-color\"><a href=\"https:\/\/freshproducecentre.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fresh Produce Centre<\/a> (FPC) represents the interests of businesses involved in the sale and marketing of fruit and vegetables and is a source of knowledge and inspiration. In this project, FPC will analyse and describe the possibilities for extending and upscaling the project results to other supply chains and use its network and showcase the project and lessons learned to the sector at large to scale impact to other products and regions in the future.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper extra-padding pattern-top pattern-bottom has-medium-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<div class=\"block-testimonial\">\n\n\t<section class=\"row\">\t\n\t\n\t\t<div class=\"col-12\">\n\t\t\t<div class=\"customer-meta\">\n\t\t\t\t\n\t\t\t\t<div class=\"row align-items-center\">\n\t\t\t\t\t<div class=\"col-12 col-lg-3 customer-profile-picture\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/01\/Josje-150x150-c-center.jpg\" alt=\"Josje\" \/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"col-12 col-lg-9\">\t\t\t\n\t\t\t\t\t\t<span class=\"customer-name\">Josje Spierings<\/span>\n\t\t\t\t\t\t<span class=\"customer-company\">Fairfood Project Manager <\/span>\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col-12 testimonial\">\n\t\t\t<p>\u201cThe citrus industry in South Africa shows the challenges present in the market &#8211; that would prefer a high yield for a low price &#8211; and the hardship for communities with high unemployment, and seasonal labour. Within the project, we try to see how we can understand these social complexities in the chain and with all chain partners provide more value for the communities that are at the core of producing this citrus.\u201d <br \/>\r\n<\/p>\n\t\t<\/div>\n\t<\/section>\t\t\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper pattern-bottom has-light-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h2 class=\"block-title has-dark-color has-text-color wp-block-heading\" id=\"read-more-about-cocoa\">Also read&#8230; <\/h2>\n\n\n<section class=\"wp-acf-block block-news-featured wow fadeInUp \">\n    <div class=\"container\">\n        <div class=\"row slider\">\n                \n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/traceable-quality-cocoa-and-decent-incomes-in-sierra-leone\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/11\/Sierra-Leone-Comms-e1636538876901-768x576.png\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"traceable quality cocoa\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/category\/blog-en\/\">Blog<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/traceable-quality-cocoa-and-decent-incomes-in-sierra-leone\/\">Traceable cocoa and new prospects for Sierra Leonean farmers<\/a><\/h2>\n    <\/div>\n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/legislating-for-impact\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/10\/Legislating-for-Impact-1-768x576.png\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/category\/blog-en\/\">Blog<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/legislating-for-impact\/\">Making human rights and environmental due diligence work for smallholders<\/a><\/h2>\n    <\/div>\n    <div class=\"col-12 col-md-4 slide blog-post wow fadeInUp\">\n                    <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/5-questions-fair-distribution-food-supply-chains\/\" class=\"blog-post-image zoom-on-hover\">\n                <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/09\/5-768x576.png\" srcset=\"\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" \/>\n                            <\/a>\n                            <ul class=\"tax-links\">\n                                                            <li><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"64.594\" height=\"33\" viewBox=\"0 0 64.594 33\">\n  <defs>\n    <style>\n      .cls-1 {\n        fill: #e41e4c;\n        fill-rule: evenodd;\n      }\n    <\/style>\n  <\/defs>\n  <path id=\"slashes\" class=\"cls-1\" d=\"M959.932,6713.72h-4.721L922,6746.85h4.721Zm8.884,0H964.1l-33.213,33.13H935.6Zm8.884,0h-4.721l-33.213,33.13h4.721Zm8.884,0h-4.721l-33.213,33.13h4.721Z\" transform=\"translate(-922 -6713.78)\"\/>\n<\/svg>\n<\/li>\n                                        <li><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/category\/blog-en\/\">Blog<\/a><\/li>\n                            <\/ul>\n                <h2><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/resources\/5-questions-fair-distribution-food-supply-chains\/\">5 questions about a fair distribution of value among food supply chains<\/a><\/h2>\n    <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper  has-light-background-color\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"we-also-work-in\">We also work in:<\/h2>\n\n\n    <section class=\"wp-acf-block block-sectors wow fadeInUp \">\n        <div class=\"container\">\n            <div class=\"row row-cols-2 row-cols-sm-3 row-cols-md-4 row-cols-lg-8 justify-content-center\">\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/citrus\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2022\/08\/Citrus-250x0-c-default.png\" alt=\"Citrus\" title=\"Citrus\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/citrus\/\">Citrus<\/a><\/h3>\n                    <\/div>\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/cocoa\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2021\/12\/fairfood_icons_cacao_250x204px-e1640692771627-250x0-c-default.png\" alt=\"Cocoa\" title=\"Cocoa\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/cocoa\/\">Cocoa<\/a><\/h3>\n                    <\/div>\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/fair-coconut-with-blockchain\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/Coconut-250x0-c-default.png\" alt=\"Coconut\" title=\"Coconut\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/fair-coconut-with-blockchain\/\">Coconut<\/a><\/h3>\n                    <\/div>\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/poverty-free-coffee\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/Coffee-Alternative-250x0-c-default.png\" alt=\"Coffee\" title=\"Coffee\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/poverty-free-coffee\/\">Coffee<\/a><\/h3>\n                    <\/div>\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/living-wage-and-income-for-tomato-pickers\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/Tomato-250x0-c-default.png\" alt=\"Tomato\" title=\"Tomato\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/living-wage-and-income-for-tomato-pickers\/\">Tomato<\/a><\/h3>\n                    <\/div>\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/cane-sugar\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/Cane-sugar-250x0-c-default.png\" alt=\"Cane sugar\" title=\"Cane sugar\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/cane-sugar\/\">Cane sugar<\/a><\/h3>\n                    <\/div>\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/living-wage-and-income-for-pineapple-picker\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/Pine-apple-250x0-c-default.png\" alt=\"Pineapple\" title=\"Pineapple\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/living-wage-and-income-for-pineapple-picker\/\">Pineapple<\/a><\/h3>\n                    <\/div>\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/living-wage-and-income-for-shrimp-peelers\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/Shrimp-250x0-c-default.png\" alt=\"Shrimp\" title=\"Shrimp\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/living-wage-and-income-for-shrimp-peelers\/\">Shrimp<\/a><\/h3>\n                    <\/div>\n                                                        <div class=\"col sector\">\n                        <a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/living-wage-and-income-for-vanilla-farmers-2-2\/\" class=\"icon\">\n                                                            <img decoding=\"async\" src=\"https:\/\/fairfood.wpdev.go2people.nl\/app\/uploads\/2020\/05\/Vanilla-250x0-c-default.png\" alt=\"Vanilla\" title=\"Vanilla\" \/>\n                                                    <\/a>\n                        <h3><a href=\"https:\/\/fairfood.wpdev.go2people.nl\/en\/commodities\/living-wage-and-income-for-vanilla-farmers-2-2\/\">Vanilla<\/a><\/h3>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-g2p-wrapper\"><div class=\"container\"><div class=\"row\"><div class=\"col-12\">\n<h2 class=\"wp-block-heading\" id=\"maybe-you-already-have-a-question\">Got questions?<\/h2>\n\n\n    <section class=\"wp-acf-block block-faq \">\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>What is a living income? And what about a living wage?\u00a0<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p>Simply put: earning a living income means that someone earns enough to lead a decent life. With more diction: a living income is the compensation that a self-employed individual receives for a standard working week that enables that farmer and all his\/her family to afford a decent living. This means, among other things, that the household can afford basic necessities like: sufficient food and water, a roof over their heads, education, health care, transport and education. After basic necessities, the farmer should also have enough money to save, and build a pension.<\/p>\n<p>It is important though, to make a distinction between &#8220;living wages&#8221; and &#8220;living income&#8221;: a living wage applies to people with wages, whereas a living income applies to self-employed workers, such as the farmers behind our coffee. Learn more on <a href=\"https:\/\/fairfood.org\/en\/living-wage-and-income\/\" target=\"_blank\" rel=\"noopener\">this page<\/a>.<\/p>\n\n                <\/div>\n            <\/div>\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>What is traceability? And what does Fairfood want to achieve with it?<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p>If we go by the book, traceability means that one has the ability to verify the history of something &#8211; think of: the provenance of a product. As consumers we (naturally) buy products from opaque supply chains &#8211; it is simply how the food system is largely operating at the moment. However, every product has their own individual story; we intend to tell that story. These stories extend far beyond the product that we consume. It goes all the way back to the players at the beginning of our food supply chains: the farmers and food workers.<\/p>\n<p>If we can trace back the history of a product, we could identify some deep-rooted issues that the people at the beginning of the chain are facing. Issues like poverty and unfair pricing are real problems that need to be addressed. In bigger letters, we want to use traceability as a starting point to make sure that the people behind our food can earn a living income.<\/p>\n<p>&nbsp;<\/p>\n\n                <\/div>\n            <\/div>\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>What is transparency? And what does Fairfood want to achieve with it?<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p>With transparency, we deduce a food supply chain that ceases to be opaque; one in which everyone can see where their food is coming from, by who it was harvested, and whether that someone got a fair price for their produce. Then, we proceed to the following question: do those people earn enough money to make a living income or wage?<\/p>\n<p>We want to use the transparency that blockchain enables to help consumers answer that question and pick their food consciously. Is your food brand claiming to be paying a fair price to their farmers? Why not check for yourself. This is what we want to achieve: a food system in which consumers can verify veracity for themselves so that it can benefit those who cannot.<\/p>\n\n                <\/div>\n            <\/div>\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>Does Fairfood still organise campaigns?<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p>Fairfood has undergone some changes: we realised that one way to make a direct change in our food system is by helping businesses to implement traceability and transparency in their supply chains. We want to drive sustainable change from the inside. The mission remains the same, however: to use our technology to the benefit of those who are at an obvious disadvantage in a long and complex supply chain. This means that campaigning is no longer our core business. Nonetheless, when needed we will not be afraid to take a stand!<\/p>\n\n                <\/div>\n            <\/div>\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>What is a blockchain?<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p>A blockchain is a distributed ledger that allows information to be captured and shared by a community. In this community, each member maintains their own copy of the information and all members must collectively validate each update. This provides a network with a single source of truth to work with. Very similar to a Google sheet, but better. Why? Because with blockchain, data can only be added according to a certain set of rules controlled by the network, and once added, the data can never be altered or deleted.<\/p>\n\n                <\/div>\n            <\/div>\n                    <div class=\"question wow fadeInUp\">\n                <div class=\"question-title\">\n                    <h3>What is the added value of blockchain?\u00a0<\/h3>\n                    <?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->\n<svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\"\n\t viewBox=\"0 0 448 448\" style=\"enable-background:new 0 0 448 448;\" xml:space=\"preserve\">\n<style type=\"text\/css\">\n\t.st0{fill:#E71F49;}\n\t.st1{fill:#FFFFFF;}\n<\/style>\n<circle class=\"st0\" cx=\"223.5\" cy=\"224.5\" r=\"220\"\/>\n<path class=\"st1\" d=\"M320.1,203.1h-71c-2.3,0-4.2-1.9-4.2-4.2v-71c0-11.5-9.4-20.9-20.9-20.9s-20.9,9.4-20.9,20.9v71\n\tc0,2.3-1.9,4.2-4.2,4.2h-71c-11.5,0-20.9,9.4-20.9,20.9s9.4,20.9,20.9,20.9h71c2.3,0,4.2,1.9,4.2,4.2v71c0,11.5,9.4,20.9,20.9,20.9\n\ts20.9-9.4,20.9-20.9v-71c0-2.3,1.9-4.2,4.2-4.2h71c11.5,0,20.9-9.4,20.9-20.9S331.6,203.1,320.1,203.1z\"\/>\n<\/svg>\n                <\/div>\n                <div class=\"answer\">\n                    <p><span data-contrast=\"auto\">The ingredients of our food travel thousands of miles until they end up on our plate. The chains are long and complicated and therefore not always equally insightful. Blockchain technology can provide transparency and ensure that captured data can be more customized and remains in the hands of the user.\u00a0<\/span><span data-contrast=\"auto\">This makes blockchain a fair platform where data can be exchanged, even within competitive value chains. It<\/span><span data-contrast=\"auto\">\u00a0creates an open food supply chain, from farmer to consumer. Both farmers and consumers will have access to important information.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The farmer will have a view on further processing of his\/her product, such as the quality label which is awarded at a later stage. In addition, the nutmeg farmer confirms, for example, that he has received a certain price for a certain quantity and type of quality. The consumer can see exactly where the product comes from, but also whether sustainability and quality promises are being fulfilled. The advantage is that sustainability and quality requirements on the blockchain can be guaranteed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:257}\">\u00a0<\/span><\/p>\n\n                <\/div>\n            <\/div>\n            <\/section>\n\n\n<a href=\"https:\/\/fairfood.nl\/en\/about-us\/faq\/\" class=\"button primary align-center  \" target=\"\">Read more FAQs<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18639","sector","type-sector","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Citrus -<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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